About Us | horyzn.io

The next generation of automotive consultants.

We are horyzn.io - a young, unconventional digital consultancy for the automotive industry.

Our mission: to actively shape the digital transformation of the industry.

As digital natives, we bring a breath of fresh air and a new mindset. We rethink established structures. We focus on speed and boldly test new technologies. Always with an eye on innovative business cases.

We are convinced that the future of automotive must be open and fast. With the courage to be pioneers and the desire to change things.

Markus Lenker

I can look back on over 15 years of experience in the digital transformation of industrial companies.

Most recently, I led numerous digitalization initiatives in sales, marketing and AI at Mercedes-Benz and Audi .

As a lecturer and doctoral candidate , I work intensively on digital marketing and the future of sales.

My mission: to accompany companies through their digital transformation. Strategically and operationally in the implementation.

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My background

👨‍💻 4 years as a manager in the management consultancy of Mercedes-Benz

🚘 8+ years of digitalization projects at Audi AG

🏫 Lecturer for Marketing & Sales

🎓 Certified as a product owner, SAFe & AI architect, among others

Philipp Raasch

With 13+ years of consulting experience, I actively drive the digital transformation of automotive manufacturers.

My focus: Digital customer experiences, processes and business models - driven by technology & AI.

Thanks to my global background, I am always up to date. I identify digital trends locally and translate them into concrete business cases.

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My background

🏢 Almost 10 years of corporate experience at Mercedes-Benz

📝 Author of the industry newsletter Der Autopreneur

🎓 Certifications as Product Owner, SAFe, RPA, AI and much more.

🌏 International experience in China, Japan, Vietnam and Taiwan, among others

Our great team

We are a small, quick-witted team of digital experts, designers & developers - and together we are driving the digital transformation of the automotive industry.