Gen Z will soon become one of the most important target groups for automakers. Their values, preferences and habits are in some cases fundamentally different from previous generations. In the study, we examined the car-buying behavior of young people in Germany.
🇩🇪 Please note that this whitepaper is only available in German. If you are interested in the results and would like to talk to us, please feel free to contact us.
You will receive a download link to the whitepaper in german language by email
Please contact us if you have questions or are interested in working with us. Our team will also be pleased to present the results of the study to your organization.
Automotive expert with focus on marketing and sales
Market research expert and data analyst at Resolution Research
Automotive expert with focus on customer experience & eCommerce
horyzn.io is a boutique consultancy exclusively focused on the automotive and mobility sector. We pursue a clear mission: to help organizations shape the digital and data-driven sales of the future.
In spite of being a young startup, we are proud to have some of the world's top automakers and mobility companies as clients.