Hyper Personalization in Automotive Sales

How car manufacturers use hyper personalization to delight customers and drive sales

➡️ What is Hyper Personalization?

➡️ How can it contribute to a better customer experience and more vehicles sold?

➡️ Best practices from Netflix, Spotify and Zalando

➡️ How do carmakers like Mercedes-Benz, Porsche and VW use Hyper Personalization?

➡️ How can brands use and optimize Hyper Personalization?

Hyper personalization whitepaper4

What is Hyper Personalization?

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    Today's reality on the web

    Website users decide within seconds whether they like its contents or offers
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    Impact on brands

    If customers perceive them to be irrelevant, they will leave your website or online store right away
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    The solution

    Hyper Personalization technologies allow websites to be tailored to individual users, creating a relevant experience for each customer

Customers expect personalized experiences by default

  • 80% of the users

    are more likely to buy from a brand that offers personalised experiences

  • 74% of the users

    are disappointed or frustrated if content and offers are not personalized

  • 92% of the users

    are influenced by personalized recommendations in the shopping cart before they buy a product

  • Hyper Personalization Business Case
  • Hyper Personalization Pipeline
  • Hyper Personalization Maturity Curve

Download Whitepaper

You will receive a download link to the whitepaper in german language by email

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At horyzn.io, we help companies in the automotive and mobility space create and optimize personalized customer experiences

  • We analyse data and target groups and identify customer segments

  • We analyse the tech stack and recommend technologies for the realisation of Hyper Personalization

  • We design and optimize personalisation measures for websites and online shops, using targeting and retargeting as well as product and service recommendations

  • We implement tools, segments and personalization measures

  • We develop KPI frameworks and BI dashboards, enable performance measurement of personalization and help with data interpretation

  • We support a data-driven continuous improvement process in order to constantly optimize personalization measures and conversion rates

Philipp Raasch

Founder and CEO of horyzn.io

If you have any questions or are interested in working with me, I look forward to hearing from you.

📫 [email protected] 

💻 Write on LinkedIn 

📅 Arrange Video Call 

Philipp Raasch