Insights

At the forefront of the automotive and mobility space, we regularly conduct in-depth studies and publish whitepapers on the latest trends and topics to help drive our clients' success

Insights

At the forefront of the automotive and mobility space, we regularly conduct in-depth studies and publish whitepapers on the latest trends and topics to help drive our clients' success

Insights Insights

CarGPT: AI-Assisted Car Shopping

CarGPT from horyzn.io is raising the bar in car buying advice. As a showcase for the use of generative Artificial Intelligence in the automotive industry, CarGPT understands your individual needs and delivers tailor-made vehicle recommendations. 

Experience the power of AI that understands your search queries in your own words and takes your budget into account.

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Automotive NFT Database

The Automotive NFT Database is a continuously updated database of categorized automotive NFT projects.

Discover over 60 categorized projects from more than 40 manufacturers. Among them brands like Mercedes-Benz, Audi, Lamborghini and Porsche.

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Data-Driven Experiences and Customer Lifetime Value in Auto Sales

Learn how data-driven experiences and customer lifetime value strategies are revolutionizing automotive sales in our 60-minute online keynote.

Discover best practices, get inspired by examples and use the insights to future-proof your business.

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Mobility and car buying behavior of Gen Z

How automotive manufacturers must adapt to the target group of tomorrow

Gen Z will soon become one of the most important target groups for automakers. Their values, preferences and habits are in some cases fundamentally different from previous generations. In the study, we examined the car-buying behavior of young people in Germany.

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Hyper Personalization in Automotive Sales

How car manufacturers use hyper personalization to delight customers and drive sales

The whitepaper is aimed at marketing and sales experts in the automotive sector. Using practical examples from manufacturers such as Mercedes-Benz, Porsche and Volkswagen, we focus in particular on the potential of on-site personalization on the websites, online stores and web applications of OEMs and highlight the potential of hyperpersonalization.

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Future of Work

Insights into a Remote Company

In this interactive workshop, we share the experiences we have gained in building our remote-first company. Using practical examples, participants will gain a playful insight into digital collaboration and learn what is important when it comes to remote work.

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